The healthcare industry is in the midst of a shift toward consumerism. Driven by rising healthcare costs, employers continue to shift financial responsibility to their employees in the form of higher deductibles and out of pocket costs. This change represents a complete paradigm shift for consumers, who must now take a more active role in the managing their healthcare. Consumers may not be ready for this change.
Alegeus, a technology company that offers a healthcare benefits platform, surveyed more than 4,000 U.S. consumers and found consumers have low levels of confidence in the decision-making process for choosing their benefits; the new research affirms that consumers need support navigating the process.